Heinemann Duty Free Malaysia launches Sol de Janeiro pop-up

The activation at Kuala Lumpur International Airport Terminal 2 is running until the end of March 2024

Heinemann Duty Free Malaysia has launched American beauty brand inspired by Brazilian culture, Sol de Janeiro into Southeast Asia airport retail at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2) through a new pop-up activation.

The pop-up is prominently located in KLIA Terminal 2 international departures area for maximum passenger visibility and features bestselling products such as the Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist.

The activation includes an interactive Wishing Wall where customers are encouraged to make a wish, take a photo in front of the wall and share the photo on social media. Upon uploading to social media, participants can redeem samples and wishing bracelets as gifts.

Heinemann Asia Pacific Purchasing Director for Liquor, Tobacco, Confectionery and Beauty Ranjith Menon said: “We are thrilled to announce our collaboration with Sol de Janeiro for a captivating pop-up experience. This partnership reflects our commitment to creating unforgettable experiences with great brands.

“It’s an exciting milestone to bring Sol de Janeiro to Southeast Asia travel retail after a successful Asia Pacific launch in Sydney Airport last year. We are excited to see travellers interact with the pop-up, embrace their uniqueness and become a part of Sol de Janeiro.”

Sol de Janeiro Global Travel Retail Brand Manager Marion Amirouche, commented: “We extend our heartfelt gratitude to Heinemann Duty Free Malaysia for its first-ever Sol de Janeiro travel retail counter in Southeast Asia in Kuala Lumpur. Heinemann has always provided us with its unwavering support in building a strong foundation for Sol de Janeiro in Asia Pacific and global travel retail. We encourage travellers to indulge themselves in Sol de Janeiro products and to be the most authentic version of themselves.”

Source: dfnionline.com